Walters Hospitality,
Client Services
Client Services
Crafting a Powerful Online Presence for a New Hospitality Venture.
With over 40 wedding venues across Texas and Georgia and a spectrum of specialties ranging from lodging to food and beverage, Walters Hospitality’s diverse offerings makes it one of the most innovative, forward-thinking businesses in the wedding industry. To showcase each of these services and vendors, we were tasked with developing a comprehensive web strategy, design, and development plan with uniquely tailored marketing strategies.
Client Success + Project Management + Multi-tactic Coordination +
Digital Marketing + Creative Problem Solving
Walters Hospitality Businesses
Managing multiple businesses within the Walters Hospitality umbrella presented a unique set of challenges, especially when it came to maintaining a cohesive brand identity while catering to the distinct needs of each individual entity. As the project manager, I led the end-to-end process, from initial discovery to the final launch, ensuring that every phase aligned with the client’s business goals and target audience.
Brand Color Palette:
Ivory #F7F6EF, Linen #F4F4F1,
Platinum #DEDDDC,
Ivory #F7F6EF, Linen #F4F4F1,
Platinum #DEDDDC,
Walters Collective Website
The Intricacies of Launching the Walters Collective Website
One of the most exciting developments in this journey was the creation of Walters Collective — a new entity within the Walters portfolio that brings together best-in-class event-planning experts under one proverbial roof. I worked closely with a team of copywriters, web designers, and developers to build and launch Walters Collective’s website, which encompassed a wide range of services including exquisite bridalwear, luxury vehicles, showstopping desserts, and everything in between.